Transcribed with Otter.ai
Guest Timothy Goodman
Unknown Speaker 0:02
Hey. Hey everyone, welcome to unique ways with Thomas Girard and audio podcast, got a celebrity designer on today. He is an award winning artist, graphic designer, author and public speaker. His art and words have populated walls, buildings, packaging, shoes, clothing, books, magazine covers and galleries all over the world for brands such as Nike, Apple, Google, MoMA, Netflix, Tiffany and Co, Samsung, Eve, Saint Laurent Uniqlo target, The New Yorker and the New York Times, please join me in welcoming and honoring. Timothy Goodman, welcome, hey. How are you? Really good? How are you I am, I’m okay. I’m okay. I’m a little like,
Unknown Speaker 0:45
you know, I’m kind of in a moment where I’ve been working really hard the last two months, and recently I’ve had some downtime, which makes me get very existential. So nice, yeah, and cool. Are you ready for 20 questions? Yeah, let’s do it. Okay. Question one, tell me a little bit more about yourself. What do you do?
Unknown Speaker 1:09
I am a, you know, you mean, what do I do as a profession, as a career? Yeah, I think so.
Unknown Speaker 1:19
You know, I am a traditional, you know, formally trained graphic designer turned commercial artist, Illustrator, writer, author, my grandmother calls me an artist.
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So I do a lot of different things, you know, and I do commercial art, and I do a lot of personal art and work,
Unknown Speaker 1:40
and ultimately, I think I’m an ex, you know, kind of an expressionist, and I’m trying to share my life and my journey and talk about the things that are hard to talk about and connect to humans. You know, we forget that, ultimately, that’s what this is all about. You’re making things for humans. We’re in the business of consequence, and people are on the other side of our work and our productions and contributions. And
Unknown Speaker 2:10
yeah,
Unknown Speaker 2:12
great, just to know for our audience, Timothy and I don’t know each other until now, but I’ve been following this work for a long time. But of course, recently, with the KD basketball shoes coming out and the new book he’s he’s kind of on fire right now. So, yeah, super, super happy to have you here.
Unknown Speaker 2:29
I appreciate it. Thank you. Yeah, yeah. Question two, what’s a key piece of knowledge that makes you different?
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Key piece of knowledge,
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you mean, like, like, something about myself. Yeah, it could be about you. It could be about your work. Could
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be about your process. I think that, you know, I am, I think that maybe the thing that makes me different is I’m not afraid to go there with my work and whether I’m talking about, you know, love and heartbreak in my new book, or talking about the abuse I experienced as a kid through my work, or talking about mental health and taking, you know, medication or going to therapy And manhood and breaking down, you know, manhood and
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in our relation to, you know, and toxic masculinity and
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you know, even just talking about politics and all you know. So I want to talk about these things, and I want to get at the core of the human condition and our fears and our privileges and
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our experiences, and so, you know, I think maybe that’s what makes me different, in some regards, to be able to juggle what you know, being a commercial artist and doing things with brands and also doing work for yourself. And sometimes these things marry together
Unknown Speaker 4:05
in interesting ways that maybe the public hasn’t seen before. You know, so
Unknown Speaker 4:12
great. Yeah, that’s super exciting. You know, some people do use this as a platform to share issues, and I think it’s a great way to to frame it.
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Question three is, why this, of all things? Why do you do what you do?
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I think I said it, you know, I really want to, I feel lonely in the world a lot, and I want to connect to all the lonely people. I want to discuss. I want to, you know, I think sharing your personal story can be, at times, a sort of activism, and I want to connect to people through through the stuff,
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and that’s really what I’m in it for, you know, if I’m truly being honest. And
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so that, for me, that’s what it’s all about. You know, we forget.
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That in this industry, I think, yeah, for sure,
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for some people struggle with but the question is, what does your future look like?
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What does my future look like? I think my future looks like
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one that is full of,
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you know, having a, you know, continuing to have a healthy relationship with my partner, something I didn’t see as a kid. And through years of therapy, I’ve been able to really
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show up for myself, show up for other people, and to,
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you know, be a good friend and a good son and family member and good partner, and to be good to myself, and you know, everything else is is second to that in a lot of ways. So that’s what my future looks like, you know, just continuing to evolve and
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look in the mirror and accept love.
Unknown Speaker 6:10
That’s great. And you’ve really kind of built this platform where, where now you have this audience to to speak to. So that’s, that’s, that’s really great.
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Number five is a bit of a curveball. It’s, let’s talk about location. How does the notion of place play into what you do? You know, you can talk about that
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in an interpretive way or a literal way.
Unknown Speaker 6:34
Yeah. I mean, I’m a New Yorker, you know, I’ve lived here for 19 years. It’s extremely important to me as an artist. I don’t take it lightly.
Unknown Speaker 6:46
I make a lot of work for New Yorkers. About New York,
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I contribute a lot of pro bono work and murals to organizations here and just kids and communities. I do workshops with kids a lot.
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This is a thriving place
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that is not dead, that is full of
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some of the most amazing people in the world. And I take that very seriously as an artist, and it’s what gave me. You know New York is, is why I kind of become the artist I’ve become, and I feel a real loyalty to that, so I take it very literal. And I hope, because of the pandemic and more people formed thought about the relationship to space more
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whether they left the city or stayed in the city, because these things are more than places to consume. You know, they’re, they’re, they’re, they’re places that are important and people can’t leave them, and they don’t have the privilege to leave them. And so, yeah, I just hope that people, more people, think about that
Unknown Speaker 8:01
great. And for the audience, if you like the New York connection, definitely check out the episode with Debbie Millman. You know, she splits her time with New York and other places. But a really great episode with that one, um, Question six, if you had to start from the beginning, what advice would you give your former younger self,
Unknown Speaker 8:17
uh, to that be so pensive. I think I was very pensive in the beginning. And I, you know, I came, right? I used to be in my early 20s. I was,
Unknown Speaker 8:30
I didn’t come for money, and I worked as a house painter before I went to college.
Unknown Speaker 8:36
Hello, yep.
Unknown Speaker 8:39
Oh, wait, sorry, something happened. Hold on, there’s some music or something playing. Sorry, I don’t know where that came from.
Unknown Speaker 8:49
Can we start that over? I don’t know what does works, but yeah, just, just continue. That was
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really weird. I think my girlfriend played our to our speaker from another she’s not here, but I think she,
Unknown Speaker 9:03
yeah.
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I was like, Sorry,
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what was the question again? Can you, yeah, so it’s number six, if you have to start from the beginning, what advice would you give your former younger self?
Unknown Speaker 9:14
Yeah, just the not I would give. The advice I’d give is not be so pensive. I was, I think, you know, I came from,
Unknown Speaker 9:22
I didn’t grow up a lot of money, and I was going to community college in my late teens, early 20s, while I was painting homes. And I really
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wanted to, you know, I moved here, trying to figure out a lot of things.
Unknown Speaker 9:39
And I did, you know I had to figure out how to pay for a private art education and take out loans, and I applied to 100 scholarships, and I was always, you know? And I won 10 of them,
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and I took school, my art school, design education, very seriously. It was like a job, because I didn’t want to go back to Cleveland and paint all.
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Homes. I really wanted to make it here in New York, and I think I could have still did that and not I think I was just very pensive at that time
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in college, and I probably didn’t have as much fun as maybe I should have. Wish I could have found ways to kind of balance some of that experience and, but, you know, ultimately, I’m not a big person with regrets, so I think that
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everything happens the way it should happen, and it’s just, are Are you attempting to
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see yourself during the course of that and, and
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be open to change. That’s all that really matters.
Unknown Speaker 10:45
Nice, awesome. And number seven, I think, is a final one, because a lot of our audience will know that your work is, you know, all over the place, all over New York City. But the question is, what’s the day in your life like?
Unknown Speaker 11:00
Well, it depends. You know, I travel a lot for work. I do murals in different cities and things like that. So,
Unknown Speaker 11:07
you know, and also I work on site, doing murals. So if I’m not doing that, I’m probably going to my art studio. So I’m a big when I go to my art studio, I really like to get there in the morning. I don’t, I don’t like to hang around my my apartment. I like to kind of wake up, take a shower and go right there. I like the kind of, I like getting coffee on the way, you know, tea on the way.
Unknown Speaker 11:34
And I like, kind of the
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kind of, like that transit to getting in my studio. So then I get there, and I generally would be working all day whether, and that could look a lot of different ways. I could be taking a lot of meetings in one day,
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whether it’s current clients or potential clients, or I could have deadlines happening and I’m trying to finish things up, whether they’re, you know, on my iPad or on the computer,
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trying, you know, doing edits and changes for projects, or it could be working on a canvas in my studio,
Unknown Speaker 12:12
working on my next art show, or just doing maybe a giveaway for social media, for Instagram or something.
Unknown Speaker 12:20
And so, yeah, it could kind of look a lot of different ways. And maybe I have a meeting at some point during that day, and I have to run out, but I try to make studio days just for studio and then
Unknown Speaker 12:32
other times. But I also love to work at home, you know, if I don’t have, if I have meetings or, you know, think emails, I’ll kind of sometimes just work from home on day. So I like the the flexibility,
Unknown Speaker 12:49
nice, and you talked a bit about this with your schooling, but number eight is lifelong learning is a popular topic. How do you stay up to date?
Unknown Speaker 12:58
How do I stay up to date with lifelong learning. Mm, hmm, how do you stay up to date with lifelong learning? Yeah, well, I mean, you have to be curious, you know. I think that that’s what it’s about. You know, I’m
Unknown Speaker 13:10
a, I’m a people person, you know, I love meeting people, talking to people. I love meeting people
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that
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are very interesting and have a lot to say and challenge my viewpoints and my experiences and
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and so I really feel stimulated
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by that. And so, you know, I’m a bit I’ve always been, you know, and it comes out in my work a lot of ways. But I’m big fan of popular culture and music and movies and books and whatever is current. I’m always kind of fascinated by, even if I don’t love it, you know, all the way or whatever. I’m just fascinated by what’s kind of, what the trends are and what’s happening, fashion, whatever. So I think, you know, all of those things play into my work in a lot of ways, and
Unknown Speaker 14:05
make me curious, because, you know, I don’t have any answers. And I think the sooner a person realizes that, sooner
Unknown Speaker 14:14
you know, and I’m just, I guess, a generally like optimistic person in the sense of, I’m not. I don’t feel like
Unknown Speaker 14:24
I don’t. I don’t feel jaded by things in a lot of ways, you know, I think. And maybe that has to do with my inner work, you know, and maybe it has to do with therapy, and maybe it has to do with
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meditation,
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you know, I don’t know,
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but I feel humility a lot, and I’m thankful for that so and it makes me curious about other things,
Unknown Speaker 14:48
great, and we’re almost halfway with number nine. What tools do you use? Can you talk about the digital and the analog?
Unknown Speaker 14:55
Well, you know, traditionally, I use a lot of paint markers. I can use some anywhere from.
Unknown Speaker 15:00
A one inch to a two to three inch paint marker if I’m really trying to get very thick lines, if I’m working on a massive canvas, like a basketball court that I did in Brooklyn, or, you know, a very big mural or something. Or I could use a skinnier paint marker. If I’m working on a small canvas and I want to get more density.
Unknown Speaker 15:19
I also, you know, I do these murals with big words and phrases that are these big, wonky kind of lettering phrases. And for those, I’ll use kind of house paint.
Unknown Speaker 15:30
So we’ll, we’ll kind of paint them in with, I’ll have assistants help me, or whatever, where,
Unknown Speaker 15:36
kind of painting it in with house paint, with a semi gloss or an eggshell kind of finish digitally. I work on the iPad a lot, so a lot, most of the stuff I do, which is whether it’s like a packaging for a brand or
Unknown Speaker 15:52
any sort of thing like that, is done on the iPad. Now, I used to do it by hand with tracing paper and things that I’ll kind of refine it, but I do it all digitally on the iPad. And then, you know, I do do a lot of things, you know, whether I have to turn something into vector because it’s getting blown up at a large scale, or the client just request that because they want to do, we want to do color, or we have to do color studies. So I might do something on the iPad, bring it into vector and then, and then change it to vector on Illustrator. But I also will just do things in the iPad, bring them in the Photoshop, and then try a lot of different like I might try color changes, or, you know, just just things, or whatever, I do a kind of a lot of different it’s a little sloppy sometimes, like, I’m all over the place with it, but,
Unknown Speaker 16:43
yeah,
Unknown Speaker 16:45
great, and we’re halfway with number 10. And you talked about, you talked about being in the apartment and being the studio, but the question is, how do you deal with work life balance? Yeah. I mean, I used to not be so good at that many years ago. I used to just only work
Unknown Speaker 17:00
and
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and that that didn’t prove to be very successful for me in the long run, because, like, I think, like, after kind of 10 years, or something of not, like, especially, you know, the beginning of my career, I had a full time job, and I would still be working nights and weekends doing freelance. I was just constantly doing so much that I kind of crumbled at 10 years into it, like it was just like,
Unknown Speaker 17:30
you know, I was burned out, and this was like, maybe in 2018 or 19, and I went through a lot of depression because of it. I felt like I just, I worked myself to the bone and didn’t know who I was in the face of anything. It didn’t really have the tools
Unknown Speaker 17:44
to deal with my mental health or whatever, so I had to kind of learn and take a step back. And so my work life balance is much, much better now than it used to be. Also, you just get older and you don’t want to work at night, you know, you’re tired, and you don’t really want, you don’t really feel inclined to do these things, and you have a life, and you have, you know, a healthy relationship, and you want love. And so I it’s, it’s very good. I, you know, I’m always a worker. I love to I love to get into my studio. I love to work. And I, you know, I still work on the weekends and stuff here and there, but I’m not, it’s a lot more balanced, and that’s important to me, and I hope, you know, I think we’re past the, like, the hustle culture stage this industry, thankfully, and people aren’t pushing that, you know, when I came up, I graduated like 2007 or eight, and that was still very much a thing, you know, and I worked at a branding agency, and we’d work for like 80 hours a week, and it was just insane.
Unknown Speaker 18:45
And I think, I mean, I know that still exists, but I think,
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thankfully, it’s not celebrated as much as it used to be
Unknown Speaker 18:55
nice and for the audience, if you’re liking this episode, check out the recent episode with Vancouver based Flora Gordon, she also takes a stand about mental health number 11, if you weren’t doing what you do now, what would you be doing? Well, I was a house painter in my late teens or early 20s. I painted houses and hung wallpaper for a home improvement company in Cleveland, Ohio, where I’m from, and so I had this whole career. And then I start, you know, and then I started taking community college classes at Tri C in Cleveland. Shout out, tri C, Cuyahoga Community College. And I wanted more. And I, you know, I was studying and to
Unknown Speaker 19:35
to, I was to taking all these art classes and drawing classes and sculpture classes, and so, you know, I kind of had this career Early on, I was a house painter. I thought for a long time, that’s all I was going to do for the rest of my life.
Unknown Speaker 19:48
So that’s why I don’t take any of this for granted. Now, you know, I used to haul buckets of wallpaper up stairs for 18, 615, 16 hours a day. So I, you know, I.
Unknown Speaker 20:00
Really don’t take this for granted. Now, I feel very privileged and blessed to do the work I’m doing.
Unknown Speaker 20:06
But other than that, maybe a music producer. I don’t know that’s a little random, but I love I really get into like how music is made, and why people make decisions, and how
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songs get made,
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and and I’ve always been really fascinated by that, and I always wondered if I what would happen if I, you know, had I learned to do that?
Unknown Speaker 20:31
Because I always felt like I wanted to do that, and I don’t know. So maybe, maybe music, pretty sure I’m very, I’m very inspired by music more than any genre by far. And I think about everything in terms of music too. So
Unknown Speaker 20:49
nice. 12, what would you not like to do with your career?
Unknown Speaker 20:53
What would I not like to do with my career? Yeah, what does that mean exactly? Well, if there, I mean, you were talking about being a house painter
Unknown Speaker 21:04
and not liking that. I mean, is there anything that you wouldn’t want? Oh, no, I did like it. Don’t get me wrong. Yeah, no, I liked it when I did it. I felt a lot of honor in it. You know, you’re making you’re working with your hands,
Unknown Speaker 21:18
and it connects the dots to where I’m at. Now, I do so many murals, and I’m on site all the time, working with my hands and jumping, you know, going up and down ladders and working on site where there’s all these guys, these people working, who are, you know, in the union, or whatever, these carpenters and whatever they’re, you know, because I’ll do, I’ll be working like on, like I’m working at a store, like, doing a mural. It’s usually before they open, so everything’s getting renovated or whatever. And it’s like, I still, like, you know, all of that, I just didn’t necessarily want to do it the rest of my life. I wanted more for me, but I did, you know, respect it and
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a lot,
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but
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what do I not want to do?
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I just don’t want to I think for all of us, we want to make work that is meaningful, you know, and
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when I can’t do that, I feel a lack, and I feel
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so I and I think the lack is interesting too. You got to be in touch with that.
Unknown Speaker 22:30
But I want to not make work that doesn’t have meaning, you know, that doesn’t say something. I don’t want to do that. So I’m always trying to, doesn’t it’s not always successful, but it’s always something there
Unknown Speaker 22:44
good stuff and 13, do you have a favorite word, quote or sentence,
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um,
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you know, I have many. I don’t know. I can just think of some ones I’ve heard recently, you know, like I was listening to something where I heard
Unknown Speaker 23:02
art. Art is the thing people forget they need until they need it.
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And I just love that so much.
Unknown Speaker 23:12
You know? I think there’s a lot of things like, you know,
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I was reading Toni Morrison, she said something like,
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you want to fly, you got to be willing to put the shit down that that weighs you down. And,
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you know, I think about that a lot too. You know how much, how much weight, how much heavy bags we’re carrying around
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for no reason. You know whether they’re past issues or hang ups we have, or likes or dislikes, whether or not they’re even real.
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How do we let that down and be open to for more to penetrate our souls, our our desires, our hopes, you know,
Unknown Speaker 24:03
so it’s great. I heard this quote recently. It was like
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doors. They can shut you in or they can shut you out, and sometimes there’s no difference. And I don’t know I’ve that resonates a lot with me too. You know what you think something is turns out to not always be the case, and what? What’s what make what? Sometimes, when you’re in, you’re out, and you’re when you’re out, you’re in, you know, like you gotta it’s about perspective. A lot of times, it’s about where you are in your life. It’s about what you’re willing to learn or or unlearn.
Unknown Speaker 24:38
So
Unknown Speaker 24:40
nice. Also related to what you said earlier. I grew up working in a paint shop. I was this frail young kid carrying these gigantic cans of paint, four of them at once. It was it was fun.
Unknown Speaker 24:55
Do you have a least favorite word? Coach or sentence?
Unknown Speaker 24:59
Lee.
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Favorite?
Unknown Speaker 25:01
Yeah, I’ve never really loved this whole like, do what you love phrase.
Unknown Speaker 25:09
I think there’s just a there’s there’s just so many,
Unknown Speaker 25:15
there’s so much built into that that people can’t do what they love. It’s not that simple.
Unknown Speaker 25:22
There’s so much privilege built in that statement, of course, and
Unknown Speaker 25:26
there’s just so many exterior factors that are built into that that people can’t just simply do what they love. They can’t just quit their job or quit their family that they’re, you know, or whatever the case is, or quit their kids, or quit their you know,
Unknown Speaker 25:46
you can’t. It’s not that easy, you know. And sometimes,
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for whatever reasons of trauma and
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that you know, can prohibit one person from
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simply doing what whatever one might think they love. So I don’t know. I’ve always, just never really felt right to me that
Unknown Speaker 26:10
good. And if you had to pick one word to describe yourself, what word would you choose one
Unknown Speaker 26:17
word to describe myself? Audacious, nice. What keeps you up at night?
Unknown Speaker 26:25
Generally, something stupid. You know, like, if,
Unknown Speaker 26:29
like, just I forgot to write, I gotta call this person, or I gotta write this email, like something dumb, or like, Wait, what happened to that shirt I wore six months ago, like I haven’t, I haven’t seen that six months I love that shirt, or I haven’t noticed seen this shirt, or something stupid like that.
Unknown Speaker 26:51
Um, 17. What’s a dream you’re chasing?
Unknown Speaker 27:00
Oh, there you are. I want to just
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get to a place. And maybe, you know, as you get older, you just continue to but I want to get to a place where I’m more content, you know, with,
Unknown Speaker 27:13
with,
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I don’t know, I feel like I still like kind of, I don’t know, the one hand I love I constantly want to keep making and trying things and and testing things and pushing boundaries creatively and stuff and
Unknown Speaker 27:32
but
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you know, you it can burn you out, and I’m still wrestling with
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ways to navigate that, to be content and to, you know,
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push boundaries or try new things, but also feel good and content. I mean, it’s not that I don’t feel good or content with where I’m at. Of course, I’m not a person who doesn’t who I, you know, I can really like, feel the moment at times, and be happy and look back and be thankful for works. I’m never a person who really like cringes that past work or or just, you know, yeah, I don’t know. I just, but I do want to find peace a little bit more internally
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as I get older. And that’s, that’s a dream, you know, like I want, I don’t know if it’s necessarily possible.
Unknown Speaker 28:31
I want to find a little more peace inside.
Unknown Speaker 28:35
Great final stretch, number 18. What inspires you?
Unknown Speaker 28:42
Uh, New York City inspires me a lot. Friends who people who give a shit and aren’t afraid to take stands,
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inspire me a lot.
Unknown Speaker 28:55
People who give a shit about other people inspire me a lot.
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People who are, you know, trying to make and do things that help other people,
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and aren’t only for vanity reasons, inspire me a lot.
Unknown Speaker 29:18
The past inspires me a lot. You know, I’m constantly, kind of like, delving into the 60s and 70s in New York City, or this artist or that artist biography. And I don’t know, for my girlfriend says, I look in the past too much, but sometimes I, you know, and that’s why I make a lot of the works, you know, like I’d like to, I just wrote my new graphic memoir about this time in my life in Paris, and
Unknown Speaker 29:44
sometimes I’m trying to figure out something about trying to figure out the past allows me to be more present. It’s a weird thing, or figure out the or helps me navigate the future more or something.
Unknown Speaker 29:59
But that inspires.
Unknown Speaker 30:00
Inspires me a lot.
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Apple inspires me a lot.
Unknown Speaker 30:08
Sorry, I missed that. What was that? Fiona Apple though,
Unknown Speaker 30:13
right. Okay. 19, any advice you’d like to share? I
Unknown Speaker 30:19
would just say, you know,
Unknown Speaker 30:21
I would just say, you know, I always say, like to for, for young, younger folks, and, you know, like,
Unknown Speaker 30:28
especially if they’re a designer, you know, a graphic design like approach, this approach design is a practice, not as a profession, as much as you can.
Unknown Speaker 30:38
I think that
Unknown Speaker 30:41
I you know, why can doctors and lawyers be practicing law or practicing medicine or,
Unknown Speaker 30:50
you know, but where we are, like, working, you know, like, why aren’t we practicing design or practicing art? Like, that’s how I really think about it.
Unknown Speaker 31:01
And I think it gives me, it gives maybe person more license to try things and to experiment and to
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use the tools that we learned as designers, art directors to tell stories in different ways that maybe the public hasn’t seen before,
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and not be so bogged down by the quote, unquote profession of it all.
Unknown Speaker 31:29
But
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yeah,
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that’s all I would say, great. And 20 is good for our listeners to get some focus, because you’ve got a lot of stuff out there. And the question is, how can our listeners keep tabs on you? What should we look at? What should we follow?
Unknown Speaker 31:44
I’m most active on Instagram at Timothy Goodman. I’m sharing. I always share a lot of, you know, all my projects or, you know, things that I’m feeling or going through, or life or politics or whatever it is, you know, cultural, pop culture stuff, whatever, I’m just kind of always sharing. I’m also on Tiktok by Timothy Goodman, although very sporadic, and not on it all the time.
Unknown Speaker 32:14
Same with Twitter. I think it’s just at Timothy o Goodman, but I go weeks where I don’t even go on my twitter anymore, because I just, I don’t know about you, but Twitter is a lot for me, so I’m not really active. My website is T Goodman com. I, you know, sometimes I get tried to update new projects, but you can follow me most on on Instagram.
Unknown Speaker 32:41
Awesome. Well, thank you so much for being on you know you’re you’re absolutely on fire right now, and it’s super exciting to have you on for that reason. But you’ve proved that this is not a one time thing, and that you you’re going to do this again and again. So I think we’re all excited about about what comes next. Thank you so much for being on the show. You’re very kind, you’re very kind. I appreciate that, and
Unknown Speaker 33:02
yeah, keep making, keep doing it. Thanks so much. You.
Transcribed by https://otter.ai